About Acevector Ltd. (Corporate Profile IPO & Ecosystem Overview)

 Corporate Background & History

Incorporated in 2007 under its original corporate entity, Jasper Infotech Private Limited, Acevector Ltd. stands as one of the pioneering architects of India’s digital commerce landscape. Co-founded by Wharton graduate Kunal Bahl and IIT Delhi alumnus Rohit Kumar Bansal, the company began its operational journey as an offline coupon and physical card discount business. Recognizing the structural shift driven by rising internet penetration and early smartphone adoption across urban India, the founders pivoted the business model in 2010 to launch Snapdeal—which quickly grew to become one of India’s largest online marketplace platforms.

Over the past two decades, as competition evolved and market dynamics shifted toward specialized business models, Acevector undertook a series of strategic realignments. Rather than operating purely as a single-destination retail marketplace, the company transitioned into an asset-light, multi-entity digital commerce ecosystem powered by advanced technology, data analytics, and artificial intelligence.

To reflect this structural transformation from a single-brand identity to a parent holding structure, Snapdeal Limited formally rebranded to Acevector Limited in 2022–2023. The name “Acevector” was strategically chosen to represent two core pillars: “Ace” symbolizing operational excellence and governance, and “Vector” signifying precise, directional strategic growth across the digital commerce value chain.

2. Business Ecosystem & Operational Pillars

Acevector Ltd. operates through an integrated portfolio of businesses that span three core segments of digital trade:

                          ┌──────────────────────────┐
                          │      ACEVECTOR LTD.      │
                          └────────────┬─────────────┘
                                       │
        ┌──────────────────────────────┼──────────────────────────────┐
        │                              │                              │
┌───────┴────────┐            ┌────────┴────────┐            ┌────────┴────────┐
│    SNAPDEAL    │            │  SAAS PLATFORMS │            │ STELLARO BRANDS │
│  (Marketplace) │            │ (Uniware/Ship)  │            │   (Consumer)    │
└────────────────┘            └─────────────────┘            └─────────────────┘

Pillar I: Snapdeal — Value-Focused E-Commerce Marketplace

Snapdeal serves as the flagship consumer-facing marketplace within the Acevector ecosystem. Unlike platforms targeting premium segment electronics or high-end branded goods in Tier-1 metropolitan cities, Snapdeal is purpose-built to cater to “Bharat”—the vast middle-income, price-conscious population residing in Tier-2, Tier-3, Tier-4 cities, and rural towns across India.

• Target Demographic: Middle-income consumers seeking unbranded or value-branded merchandise at accessible price points.

• Product Catalog: Focuses heavily on regional fashion, lifestyle products, home decor, kitchenware, personal care, and everyday utility goods.

• Geographic Footprint: In FY 2026, Snapdeal serviced customers across 18,972 pin codes in India, with over 80% of its order volume originating from outside top-tier metropolitan centers.

Pillar II: E-Commerce Enablement SaaS Platforms

Acevector owns and operates an array of B2B Software-as-a-Service (SaaS) products that power the backend operations of thousands of independent sellers, enterprise brands, and D2C (Direct-to-Consumer) businesses across India and internationally.

1. Uniware (Unicommerce): One of India’s leading e-commerce enablement SaaS platforms, providing centralized multi-channel inventory management, order processing, marketplace integrations, and automated warehouse management solutions.

2. Convertway: An automated marketing and customer communication SaaS tool designed to improve sales conversion rates, cart recovery, and retention via SMS and messaging channels.

3. Shipway: A post-purchase customer experience and logistics management engine that aggregates courier partners, automates order tracking, handles returns management, and minimizes Fraudulent Delivery Attempts (NDR).

Pillar III: Stellaro Brands — Omnichannel Consumer Brands

Stellaro Brands represents Acevector’s proprietary brand incubator and portfolio business. Utilizing real-time data insights and consumer search trends from the marketplace ecosystem, Stellaro identifies underserved product niches and rapidly develops, launches, and scales in-house value brands.

• Data-Driven Merchandising: Products are designed based

Company DRHP

Acevector Ltd. (Parent Company of Snapdeal) IPO Details 

1. Key Offer Overview

• IPO Size: ₹420.00 Cr (Fresh Issue: ₹287.00 Cr + Offer for Sale: ₹133.00 Cr)

• Price Band: ₹30 to ₹32 per equity share

• Face Value: ₹1 per share

• Lot Size: 468 Shares

• Market Capitalization: ₹1,741.40 Cr (calculated at the upper price band)

• Listing On: BSE, NSE

2. IPO Timetable

• Anchor Investor Bidding Date: Thursday, September 24, 2026

• Subscription Opening Date: Friday, September 25, 2026

• Subscription Closing Date: Tuesday, September 29, 2026

• Basis of Allotment: Wednesday, September 30, 2026

• Initiation of Refunds: Thursday, October 1, 2026

• Credit of Shares to Demat: Thursday, October 1, 2026

• Tentative Listing Date: Monday, October 5, 2026

3. Application Categories & Investment Amounts

4. Consolidated Financial Summary

(Figures in ₹ Crore)

5. Objects of the Issue (Utilisation of Net Proceeds)

1. Marketing & Business Promotion Expenses (Marketplace business): ₹132.00 Cr

2. Technology Infrastructure Costs (Marketplace business): ₹50.00 Cr

3. Inorganic Growth via Acquisitions & General Corporate Purposes: Remaining Balance

6. Corporate & Lead Entities

• Promoters: Kunal Bahl, Rohit Kumar Bansal, and Starfish I Pte. Ltd.

• Registrar: MUFG Intime India Pvt. Ltd.

• Book Running Lead Managers (BRLMs): IIFL Capital Services Ltd., CLSA India Pvt. Ltd., Systematix Corporate Services Ltd.